Collaborate with clients to foster great relationships and business success

Develop Brand Experience and Assets: Strategic Design and Business Collaboration

How can I drive store traffic and collaborate with businesses to deliver the brand message and capture the audience's attention?

💡 Concept: Cereal-infused soft-serve ice cream

🎯 Target audience: family, millennials, Gen Z, social media addicts

🍦 Brand elements: ice cream, cereal, chill, trendy, pastel

🗓️ Opening Date: October 28th, 2023

View Deliverables >

OVERVIEW

Summary of this Project

Ummmm that lifetime ice cream supply though🤤.

My Role

I had full creative responsibilities as the only designer on this project. I worked alongside my clients, the store owner, and co-owner.

Deliverables

Brand guidelines and visual assets included logo, color palette, menu design, brand mascot, and store interior design. I wore all the hats.

Challenge

We faced many challenges such as unpredictable deadlines and scope. But we overcame them with effective communication and mutual understanding.

process

Think like Target Customers to See the Bigger Picture

Customer experience drives store traffic, which is our end goal. I imagined myself walking into the store, ordering ice cream, and sitting down to enjoy it.

process

Design Strategically to Drive Business Success

How can my design deliver brand awareness and customer retention?

process

Competitive Analysis With Major Competitor And Visual Research

View My Pinterest Board >

process

Visually Communicate With Clients Because (Almost) No One Likes To Read

It’s hard to put a visual concept into words. So I visualize communication whenever I need feedback or clarification from clients.

People don't always know what they want. That is why it’s important for designers to guide them.

process

Defend And Compromise Designs Instead of Being a Yes-Man

My suggestion

: Not saying no or yes to the idea

My reason

: Explain how my suggestion could benefit

Client's reason

: Show empathy and be open to other ideas

process

Non-linear Design Iteration That Eventually Leads to Business Success

Since the timeline and priorities is constantly changing by the clients, I had to jump around projects. For example, the clients wanted to change the logo color to match the physical store sign.

process

Takeaway: It Required Effective and Consistent Communication to Foster Successful Collaboration

It’s important to be empathetic and try to understand each other’s perspectives. What works for me, doesn’t alway works for the clients.

Image Source: Instagram @chillouticecreamnyc